Exhibit Design and Build

Innovating for Safety: Returning to Exhibits and Presentations

Stage at the Together Again Expo

If 2020 has taught us anything, it’s the importance of flexibility and innovation. As Covid-19 continues to challenge marketers, we’re talking with our clients about how they can adapt to safely exhibit and sponsor events at meetings and conventions once again.

The reality is that Covid will be with us for some time. And while digital events have been a great pivot for these early months, we’ve heard and experienced a “pent-up demand for a return to live events.”

Those were the words used by Cathy Breden, CEO of the Center for Event Industry Research, at the Together Again Expo in Orlando as she described the consumer sentiment surveys she’s been reviewing.

“Exhibitors have told us they’ve lost leads and sales opportunities, not having the ability to build brand awareness they’re accustomed to at live events, and a difficult time in maintaining and building the types of relationships with current customers and prospects (that they could face-to-face). And of course many companies launch new products into the world at live events.”

Every business is different. Companies must make the call whether to attend and/or exhibit at conventions and meetings. In many cases, those decisions are driven by things like travel restrictions to and from destinations, as well as quarantine requirements upon return home.

But it can be done. And we are excited about the creativity and commitment to safety shown throughout the industry. When it comes to individual exhibits and presentations, the experts on our team are planning to:

Cut Down on Crowds – Reducing capacity within tradeshow booths is vital, and organizations like the Global Biorisk Advisory Council have issued guidelines to help ensure each person can have 6 feet of space around them at all times. At MPG, we’re reviewing current booth layouts and expectations to determine how best to keep visitor count at the “sweet spot” of reaching as many as possible while maintaining social distancing.

Make Traffic One-Way – MPG has always advocated experiences that have a distinct journey, including a well-defined beginning and end guided by friendly ambassadors who keep things flowing smoothly. Traffic control and pulsing is one of our areas of expertise, and we anticipate utilizing it even more in the coming year.

Design for Distancing – Overt and subtle cues help visitors stay in their own zones. Seats in our presentation theaters will be spaced six feet apart. Furniture can be placed strategically to encourage distancing. And touches like drapes, plants and lighting can help create a warm, welcoming atmosphere.

Go Touchless – At a time when touchscreens, games and other high-touch interactives could help spread disease, live presentations are going to shine. They’re a great way to deliver a complete message and engage your audience safely and succinctly. At the end of the experience, rather than handing out sample bags, consider giving a code visitors can enter digitally to get samples sent to them.

Give Branded Masks and Safety Swag – Our MPG team sees this as an opportunity for our clients to transform their visitors into walking advertisements.

Dividers, Partitions and Shields, Oh My! – In areas where people will be in close contact, we’ll use transparent partitions to provide extra barriers. We also are considering a transparent panel between our presenters and audiences.

Re-imagine Panels and Presentations – Space chairs and podiums six feet apart. Instead of a shared mic, use individual mics or a boom. Participants should wear masks unless they’re speaking. And instead of a large panel, consider pre-recording the conversation on a platform like Zoom, then playing it back live.

Sanitize and Sanitize Again – While each venue should have services and guidelines for disinfecting surfaces and air, plan and stock up for your own cleaning protocols as well. At MPG, we already know we’ll be disinfecting our presentation theaters after every show. It not only reduces germs, it provides an added sense of confidence that we’re taking care of every detail to help keep visitors safe.

For the time being, these are “the new norms of face-to-face engagements.” But with a few modifications, we can still provide a great experience. To discuss how you can create a safer exhibit at your next convention or meeting, contact us.

in Event Planning / Event Production / Exhibit Design and Build / Live Presentations / Trade Show Tips  by 04 Aug 2020 0 comments

Trade Show Booth Design Tips: Floorplan First!

You’re investing in a new tradeshow booth, and it has to look stunning, drawing visitors from across a crowded room. It has to tell a story about your brand, products and services. It also has to make relationship building easy. After all, face-to-face marketing is the #1 reason to exhibit at trade shows, right?

Designing a new trade show exhibit can be exciting. But before you look at cool finishes and technologies, you should accomplish one important task that might not feel as fun: You have to get the floorplan right.

It isn’t glamorous. It can be time-consuming. But the payoff is a booth that delivers on your investment by really working for you.

It’s about storytelling. The floorplan lets you plot out how you want visitors to experience your content. Think about building their knowledge and interest as they make their way through your space.

It’s about flow. Design your space so people can move comfortably through it. Avoid bottlenecks, and eliminate confusion with clear entrances and exits. Ensure that gathering areas are big enough to handle peak capacity. Pro tip: Tape out the floorplan in a large room, and physically experience it to see how it feels and find unexpected traffic snarls.

It’s about creating a great experience for your audience. When visitors are comfortable, when they can tell an experience has been well thought-out, they feel taken care of.

It’s about setting your team up for success. Decide how you want your reps to interact with guests, then create spaces that facilitate. If you’re selling, for example, your floorplan might place your team at the end, after guests have had an opportunity to learn about your innovations. Or you might place huddle spaces strategically throughout the booth for one-on-one conversations.

It’s the foundation of a beautiful design. Stunning shapes, impressive tech, beautiful materials… all these will be layered onto of a core experience that can be enabled and enhanced by your designers’ creativity.

At MPG, we tell clients the floorplan is often the hardest part of the process. Once we get it right, our designers are free to work their magic, while we can be confident the final product will not only look amazing, but successfully deliver on our client’s objectives.

To learn more about how MPG can help design your next trade show booth, contact us today.

in Exhibit Design and Build / Trade Show Tips  by 09 Aug 2019 0 comments

Experiential Marketing White Elephants: Turn Challenges Into Gifts With These Tips

Happy holidays from MPG! As the year comes to an end, many of our clients are creating exciting new marketing experiences for 2019. Most projects, however, come with a few white elephants—challenges and line items that no one really enjoys, but everyone has to make the best of.

If that sounds like your next project, check out these tips for transforming some common live marketing white elephants into gifts your audience will love.

Challenge: Old booth or exhibit that generates little traffic

Transformational Tip: Consider adding a live presentation or live demos. Touchscreens and graphics rarely capture or hold attention. But a live person delivering your message creates instant engagement, plus the impression that your space is a “must visit.” Why be static and dull when you can tell a complete story with a personal touch?

Challenge: Highly technical content with lots of jargon

Transformational Tip: Find a theme that allows you to simplify while engaging your audience’s imagination and emotions. If you’re marketing to an audience of subject matter experts, you don’t want to dumb it down. But a layer of storytelling can bring your message to life and make it more memorable.

Challenge: Too much content

Transformational Tip: Spread it out over several mediums. Keeping experiences under five minutes—eight minutes max—keeps people from getting bored. Capture their attention first. Then post content experts nearby, hand out supplemental material, or direct your audience to a website.

Challenge: Too many cooks

Transformational Tip: It’s common to have a lot of stakeholders giving input and approval throughout the creative process. To minimize delays and bottlenecks, create a clear schedule with plenty of time for everyone to weigh in. Then create one point of contact between your internal team and your agencies.

Challenge: Unmotivated team

Transformational Tip: Face-to-face marketing is a specialty. Expecting your sales team to sparkle at a trade show for 8 hours a day may be unrealistic. Professional brand ambassadors, on the other hand, are experts at drawing people in, communicating full messages, and maintaining friendly smiles, even when their feet are killing them.

Do you have a project that could use transforming? Contact us to find out how we can make your message shine.

in Event Planning / Event Production / Exhibit Design and Build / Live Presentations / Trade Show Tips  by 19 Dec 2018 0 comments

Trade Show Trends: Our Top Takeaways from CES and ExhibitorLive

Live presentations draw crowds at Trade Shows

When you spend your days crafting concepts that inspire and engage others, you need a little inspiration yourself. That’s why MPG makes CES and ExhibitorLive must-sees at the start of every new year. We go to the consumer technology megashow and the exhibiting industry’s premier expo to experience new technologies and get a feel for the trends and themes that have the potential to resonate with our audiences.

We saw a lot that excited us this year. We also saw things that underwhelmed. And much of it confirmed our core beliefs about what works in the unique face-to-face marketing environment of a trade show.

Here are our top takeaways:

Booths Are Going Next Level

Everywhere we looked we saw multi-story booths. Two and even three levels are almost commonplace, providing intimate places for conversation above the hubbub, or even a bird’s eye view of the show floor. This approach definitely helps solve space challenges, but accessibility can be an issue.

People Don’t Always Think With Their Stomachs

Food and beverage themes have been big for several years, with booths featuring bartenders, chefs and other delectables. But at this year’s Exhibitor show, most of these were sparsely attended unless they provided something active and visually appealing, such as an “artist” rolling toppings into slab ice cream. To stand out, today’s F&B-themed experiences need to be extra-clever and eye-catching.

Live Presentations Draw Crowds

We see it every year. Big booths with lots of touchscreens stand empty, while 10X20s with magicians and other performers are crowded with people. Call them cheesy or hucksterish, but they’re getting something right. Using a professional to deliver messages in an engaging way is a surefire strategy to get people to stop, listen and interact.

Timing Is Everything

For maximum crowd-draw, presentations should happen back to back. We saw one exhibitor with a cool fashion week theme, models in amazing outfits, and an empty red carpet. They were only doing their presentation a few times an hour, which meant… you guessed it, no one in the booth. If you’re going live, then double cast so that your booth is always full.

Immersive trade show booth at CES

Technology Is Still Scaling Up

Virtual reality, touchscreen games, and many other new technologies are still either one-person activities or able to engage just a handful of attendees at once. Balance these out with demos and experiences that engage bigger audiences. You’ll vastly increase the number of people who walk away with your full message.

Immersion Works

Some booths almost made us forget we were at a tradeshow. They plunged us into stories and environments that reminded us how powerful a good theme can be. In sessions at Exhibitor, we heard about how younger audiences want experiences that take them outside of themselves. More and more, we think they’ll be demanding exhibits that are truly unique.

Face to Face is Still Best

People attend trade shows so they can connect with real people and experience brand benefits for themselves. So make sure you’re providing something they can’t get online. One quote from an Exhibitor session stood out: “If what you’re considering can be done better with a website, then come up with something else.”

At MPG, we believe meaningful interaction with real people is the key to trade show success. If you want to ensure your booth is packed and your visitors are fully engaged, then drop us a line. We’d love to chat.

in Exhibit Design and Build / Live Presentations / Trade Show Tips  by 16 Mar 2018 0 comments

Get Inspired at Your Next Tradeshow

Get tradeshow inspiration by walking the floor at your next trade show

At every trade show we attend, we take time out to walk the floor with our clients and check out what their rivals are up to.

Of course it’s important to keep up with the competition, but that’s not the main reason we spend so much time studying the work of others. We make sure to see everything on the show floor, even—and especially—booths for companies that have nothing to do with our clients’ products or services. Because the best ideas are sometimes found in the most unlikely places.

Inspiration is everywhere if you look with the right eyes. Here’s how to find ideas as you wander the aisles at your next trade show.

Notice what catches your eye.

A good booth captures your attention from a distance. Good branding at a good height is essential, but what else makes you want to approach and enter? Observe the use of color and lighting, the way various architectural pieces are configured. Are there any concepts you could incorporate into your next booth?

Look for great storytelling.

Perhaps it’s a fun theme, or an appeal to the visitor’s emotions. Or maybe it’s a great flow that takes people on a journey through the benefits of a product. Exhibitors vary in their sensitivity to letting other exhibitors tour their booths, so you might not be able to view presentations and other storytelling pieces in-depth, but you can often see a lot from the aisle. You’re not looking to steal an idea outright, you’re learning techniques for telling your own stories in more compelling ways.

Study how other exhibitors engage crowds and individuals.

Is there a pre-set flow? Do they have brand ambassadors actively welcoming people into the space? Are there live presentations and demos? What elements of the experience are people interacting with, and which pieces are sitting untouched? Find the booths that are packed and see if you can discover their special sauce. Then build on those ideas to whip up your own winning recipe.

Watch what they’re wearing.

If you suspect your team needs a more cohesive, snappy look, then check out what other exhibitors are doing to put their best folks forward. From matching polos and blazers to themed costumes, you’re sure to find lots of options to repurpose.

Take names.

If there’s a virtual reality game you love, or a presentation that’s especially well done, don’t be shy about asking after the agency/vendor that created it. Assuming the exhibitor isn’t a direct competitor, they will probably be happy to share, and you can explore bringing a bit of that magic to your next exhibiting opportunity.

Want more inspiration for your next trade show exhibit? Then give our team at MPG a call.

in Exhibit Design and Build / Trade Show Tips  by 07 Apr 2017 0 comments

To Glimpse the True Magic of Teamwork, Look Behind the Scenes

Behind the Scenes with MPG at AAD 2016

At the end of every project, we spend several hours sifting through photos. For our clients, we pull the ones that best document the experience. The best of the best go to our website and other marketing materials. And then there are the photos no one else gets to see: behind-the-scenes shots of our teammates in rehearsal, setting up, and having fun with one another.

These images are a testament to the intense preparation that happens before “show time.” Our professional presenters and brand ambassadors are the best in the industry, so they make delivering messages and first-class hospitality look easy. But every day on the show floor represents hours of rehearsal and thought, from the way our talent moves during a presentation to the cut of their jackets and the color of their ties.

Behind the Scenes with MPG at AAD 2016

Browse through these pre-show photos, and you’ll see people running their lines over and over, testing and re-testing demos, tweaking the emphasis of key messages, and collaborating to make sure every team member knows where to be and what to do, even when the unexpected occurs.

Our exhibit designers and technical crew are busy, too. They’re obsessing over lighting, wrapping walls in beautiful printed fabric, tweaking sound levels to perfection in our theater, and setting up displays with the eye of an expert retailer.

Behind the Scenes with MPG at AAD 2016

All of these are represented in photos from the P&G skin care booth at last month’s American Academy of Dermatology Meeting. Our team and brand partners set a new bar for excellence with a freshly updated environment, a science-focused main presentation, and demos that brought brand science and benefits to life. More than 4,100 dermatologists spent an average of 15 minutes in our exhibit space. 95% reported that the content they received was relevant to them and their patients. And on average, 90% said they were more likely to recommend the featured products after visiting our demo stations.

BackstageCollage1

But something else comes to life when you look at behind-the-scenes photos from this show and others. You see the friendships that allow us to trust and help one another be our best—which means our clients are represented at their best. You see the fun, which not only propels us through long days but keeps us coming back show after show. Those unguarded, even silly, moments form the foundation of a team that is completely and joyfully committed to delivering memorable experiences for our clients.

This is why we look forward to post-show photo reviews. The polished and posed images capture the excellence. But those backstage moments are often where the real magic happens.

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in Exhibit Design and Build / Live Presentations / Uncategorized  by 06 Apr 2016 0 comments

A+ Tips for Effective Trade Show Exhibits

We love getting great report cards as much as anyone this time of year. And we believe in celebrating success, which is why we’re trumpeting our latest A+ scores like a proud mom on Facebook.

But we also believe in sharing our secrets. Because the effective trade show strategies that earned our client, Crest + Oral-B, such great results at the Chicago Dental Society’s Midwinter Meeting are tactics all exhibitors can learn from.

Here’s what the Exhibiting Effectiveness Evaluation, conducted by Competitive Edge and Trade Shows Plus, had to say about the Crest + Oral-B  experience in Chicago, PLUS tips on how you can get similarly great results.

Our booth for Crest + Oral-B included a hands-on science demo area, brushing stations for sampling, and a live presentation theater, where two professional presenters delivered a news-themed message about Crest and Oral-B's latest innovations.

Our booth included a hands-on science demo area, brushing stations for sampling, and a live presentation theater, where two professional presenters delivered a news-themed deep dive into Crest and Oral-B’s latest innovations.

The overall experience scored 100% compared to all other exhibitors at the show.

OverallUseThisExhibit Presentation

This category evaluated the general impression the exhibit made on the show floor, and our scores were nearly perfect. Here’s a sampling of comments: “Theme was effective/creative. Good overall exhibit design. Good graphics. Good lighting. Good use of A/V. Creative/Imaginative approach to exhibit/messaging. Wow. Amazing.”

ExhibitPresentation

 

How can you get similar results?

– Invest in good booth design. Create something inviting that brings your brand to life with smart use of equity colors and graphics. But keep it versatile. The goal is to get multiple years of use out of your booth with the ability to switch out themes and change up the experience each year.

– Be bold, and be seen. We can’t stress enough the importance of a big, eye-catching overhead banner, along with  branded signage high enough to be seen over other exhibits.

– Don’t skimp on lighting. Even the best-lit convention hall won’t make your exhibit look its best. Good lighting not only helps your investment shine, it actually enhances the experience for your guests.

– Layer in a theme. Since Crest + Oral-B had so many new innovations last season, we carried a news theme throughout the booth. Theming is an extra step that can help you avoid dry, boring presentations and demos.

 

Product Presentation

Here, our scores were 5s across the board. Comments included: “Theater is Disney-off-the-chart. Product innovation demos are excellent. Staging is incredible.”

ProductPresentation

 

 

How can you get similar results?

– Do a presentation or demo – or both! Of course we love live presentations — they work! And for many products, a demo should be a no-brainer. Here are some ideas for doing them right.

– Be entertaining. But don’t feel pressured to do Disney. Our audiences have come to expect nothing but the best from Crest + Oral-B, so we’re constantly raising the bar on our theater experiences. The real lesson is to incorporate some element of entertainment, whether it simply be multiple monitors, a storytelling approach, or that fun theme we mentioned above.

– Use professional presenters. Giving a great presentation at a corporate meeting is different from engaging and entertaining crowds four times an hour for three days straight. Professional presenters will deliver your message with flair every single time.

 

Exhibit Staff

Our scores were A+ here, too. Just look at those comments!

ExhibitStaff

How can you get similar results?

– Go pro. Hire seasoned hosts with the energy and know-how to represent your company with class. Or at least provide your internal team with training on how to be as engaging and helpful as possible on the trade show floor.

– Create a uniform look. Matching shirts, ties, and other clothing items not only make your team look good, they make it easy for guests to figure out whom to approach when they’re ready for a conversation.

The final lesson? With good planning, great staffing, and a touch of entertainment, you can create a more effective trade show exhibit that earns top grades from your target audience. Interested in seeing how MPG can help? Check out our Work and our Services.

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in Exhibit Design and Build / Live Presentations / Trade Show Tips / Uncategorized  by 08 May 2015 0 comments

Spring Cleaning Tips for Great Tradeshow Exhibits

SpringClean1

Photo courtesy of Chiot’s Run, via Flickr

Winter is over, and many of us are wrapping up a successful trade show season. Now is the perfect time to review your exhibits and related events. Could they be fresher, more efficient, and more relevant to your audience?

Spring cleaning doesn’t have to mean an overhaul. Just make sure you’re getting the most out of every piece in your program, starting with clearing out clutter. Keep an eye out for:

Meaningless Jargon – Everyone offers an innovative, cutting-edge solution. And these overused terms are classic examples of “telling” rather than “showing.” We might not be able to trim all of these filler words out of presentations, graphics and related materials, but we can be mindful of falling back on them when a richer, more precise story could be told.

Cluttered Messaging – Are your presentations too long? Graphics laden with copy? Can a visitor look at your booth and immediately tell what you do or sell? Streamlining, shortening and creating areas of clear focus will create a more enjoyable experience for your guests, not to mention a more successful showing for your company.

Pieces that Aren’t Pulling their Weight – Do you have monitors that have gone ignored? Are there touchscreens no one touches? Consider working neglected technology into a demo. Or, transform dead spaces into a presentation area.

Shows that Aren’t Showing a Return – Most of us have at least one convention or trade show that seems to require more energy than it’s worth. If you trimmed it from your schedule, would it free up time and budget that could go toward shows that really improve your bottom line?

Now that you’ve cleared out some dead weight, it’s time for the next step: sprucing up. How can you give your program a fresh face without re-doing everything?

Fix wear and tear. If your exhibit house hasn’t done this already, have them repair scratched paneling, scuffed corners, dingy carpeting and other damage caused by months on the road.

Update graphics. Strategic re-skinning can give your booth a whole new look. Or focus on a few of your most impactful graphics to make branding more cohesive, freshen your messaging, and better showcase featured products.

Add interactivity. Bring your story to life with a live presentation. Let visitors experience your product with a hands-on demo. Find ways to work human interactions into your booth, vs. passive videos and displays. Even the small step of hiring professional hosts to welcome visitors to your booth will set you apart and set the stage for a better, fresher experience.

For more ideas on updating your booth without breaking the bank, contact us. A live presentation may be the key to breathing new life into an existing exhibit.

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in Exhibit Design and Build / Trade Show Tips / Uncategorized  by 10 Apr 2015 0 comments

8 Tradeshow Tips to Win Over Anyone

Valentines2

With Valentine’s Day coming, we’ve been thinking about how live events—especially trade shows—are a lot like speed dating.

Surrounded by primped and primed competition, you have just moments to stand out. You must intrigue your audience, build trust, and make them want to take the relationship to the next level. You’re creating connections with the potential to turn into much more.

Whether your field is serious, technical or more conducive to fun, we’ve got a formula—a love potion, if you will—that can give you an edge over the others:

#1. Be attractive. Great booth design is important. You don’t have to be the biggest on the floor, but do invest in looking your best. That includes staffing. In addition to your most personable team members, consider hiring professional hosts to welcome visitors into your space. From the minute they step onto your footprint, your visitors should feel taken care of and valued.

#2. Offer an experience. Don’t just tell why your solution is best. Let your audience try it for themselves through guided sampling and hands-on demos. If visitors can’t experience your product live, create an activity that demonstrates the benefits in a unique way.

#3. Be emotional. Create a journey connecting your product or solution to your visitors’ everyday needs and desires. Demonstrate how your brand improves lives. Tell a story that tugs at the heartstrings, and help your audience envision a bigger picture.

#4. Make it fun. Or, if you’re striking a more serious tone, be powerful. Impactful. Interactive. All of this adds up to enjoyable, which will make your audience glad they decided to spend time with you.

#5. Be real. Amazing technological advances aside, it’s still hard to fall in love with a touchscreen. So make sure your experience has a healthy amount of human interaction. One-on-one encounters are one of the best reasons to exhibit at tradeshows, so don’t leave your visitors in front of machines. Engage them the old-fashioned way – with a handshake and an offer to share more.

#6. Create an easy traffic flow. Good storytelling has a sequence, and a great experience includes not having to jostle through crowds or guess what to do next. Combine booth design with signage and professional hosts to help visitors make their way smoothly through your space while getting the most from your message.

#7. Be memorable. If you’ve done all of the above, visitors should walk away remembering you. But don’t leave it to chance. A unique, high-quality parting gift can be the spark that reminds someone to seek you out for more in-depth talks.

#8. Make it a snap to follow up. Now that you’ve captivated your prospects, don’t let them leave without a clear invitation and a way to contact you. Nurture the relationship by following up and staying in touch.

For more on the benefits of face-to-face marketing, check out our post on the power of a great live presentation.

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in Event Planning / Exhibit Design and Build / Trade Show Tips / Uncategorized  by 11 Feb 2015 0 comments

Booth Envy – Is It Time for a New Tradeshow Exhibit?

MPG and IGE Group created this stunning new booth to replace an older property for P&G's Home Away from Home at the BlogHer convention.

MPG and IGE created this stunning new booth to replace an older property for P&G’s Home Away from Home at BlogHer.

If you’ve been exhibiting at trade shows for any length of time, then you know the feeling: There, across the show floor, is a gorgeous new booth. Its elegant design, engaging presentations and drool-worthy technology make your exhibit look shabby and outdated in comparison.

At least, that’s how it feels to you. With a few updates, your current trade show booth might have some life left in it. Or, your hunch that it’s time to build something new could be correct. Here are 5 ways to tell.

1.       You’ve outgrown your current booth.

Perhaps your business has expanded, giving you more products or brands to showcase. Or maybe attendance has boomed at the trade shows where you exhibit. If space makes it impossible for you to accomplish what you need and want to do, or if your booth is so crowded that it creates a less-than-stellar guest experience, then consider getting something new. While bigger is better, it’s still a good idea to have your designer create a modular strategy so you can scale down at smaller shows.

2.       The wear and tear is impossible to hide.

Every trade show exhibit will eventually show its age. And occasionally, as with one of our clients whose booth was damaged in Super Storm Sandy, stuff happens that’s beyond your control. If you’re no longer able to cover the scratches and scuffs, it’s time to put that old exhibit out to pasture.

3.       Your current booth is too expensive to ship and assemble.

Trade show displays made of older, heavier materials can be more costly to ship and put together. If you exhibit at a lot of shows, it might be worth making the up-front investment in something that will be lighter and easier to haul around. Sometimes, the money to design and build a new booth can be taken from a budget separate from the one that covers the expenses of individual shows.

4.       You’re being outpaced by your competitors.

Everyone needs to put their best foot forward at a trade show, and for some brands and companies, it’s vital to look like a leader. The size of your booth, the quality of the design, the general impression it makes on the show floor speak volumes to attendees before they ever set foot in your space. If you really do appear smaller and shabbier than the competition, it might be time to step up your game and leave them with booth envy.

5.       You need more flexibility.

Your trade show exhibit was created around a certain set of activities, but now you want to shake things up and try something new. If your current design makes this all but impossible, then look into something that gives you more options. A good designer can help craft a space that allows you to evolve year after year.

Want to see what one of our clients did to combat booth envy? Check out what MPG and IGE did for Crest + Oral-B.

The new Crest + Oral-B Experience debuted at the American Dental Association convention in New Orleans, and it’s getting rave reviews!

in Event Planning / Exhibit Design and Build / Trade Show Tips  by 18 Nov 2013 1 comments