Crest + Oral-B
MPG is taking Crest + Oral-B to new storytelling heights with a convention experience showcasing how the brands help dental professionals improve patients’ lives.
Housed in a stunning, custom-designed booth, the Crest + Oral-B Experience features hands-on science demos, brushing stations, touch-screen deep dives, and photo ops with a giant spinning globe illustrating Crest and Oral-B’s worldwide reach.
Attendees first visit the Innovation Station to explore the science behind Crest + Oral-B products. Then they move into the Experience Theater, which features a series of environmental “reveals.” Here, Crest and Oral-B can tell engaging stories that bring to life how their products address the unique concerns of patients. Moving walls add to the drama while creating an air of exclusivity and intimacy.
Dental professionals can learn more about Crest + Oral-B solutions by talking with territory managers or exploring our brushing stations. Photos and other social media activities help Crest + Oral-B continue engagement after the convention is over.
Amy Eskoff GarrettDirector, North American Oral Health / Procter & Gamble
"MPG is a Company I would highly recommend. They continue to exceed expectations year after year as we reinvent our go to market strategies. They listen, they are agile and always focused on delivering with excellence. They are a truly collaborative business partners."