Booth Envy – Is It Time for a New Tradeshow Exhibit?
If you’ve been exhibiting at trade shows for any length of time, then you know the feeling: There, across the show floor, is a gorgeous new booth. Its elegant design, engaging presentations and drool-worthy technology make your exhibit look shabby and outdated in comparison.
At least, that’s how it feels to you. With a few updates, your current trade show booth might have some life left in it. Or, your hunch that it’s time to build something new could be correct. Here are 5 ways to tell.
1. You’ve outgrown your current booth.
Perhaps your business has expanded, giving you more products or brands to showcase. Or maybe attendance has boomed at the trade shows where you exhibit. If space makes it impossible for you to accomplish what you need and want to do, or if your booth is so crowded that it creates a less-than-stellar guest experience, then consider getting something new. While bigger is better, it’s still a good idea to have your designer create a modular strategy so you can scale down at smaller shows.
2. The wear and tear is impossible to hide.
Every trade show exhibit will eventually show its age. And occasionally, as with one of our clients whose booth was damaged in Super Storm Sandy, stuff happens that’s beyond your control. If you’re no longer able to cover the scratches and scuffs, it’s time to put that old exhibit out to pasture.
3. Your current booth is too expensive to ship and assemble.
Trade show displays made of older, heavier materials can be more costly to ship and put together. If you exhibit at a lot of shows, it might be worth making the up-front investment in something that will be lighter and easier to haul around. Sometimes, the money to design and build a new booth can be taken from a budget separate from the one that covers the expenses of individual shows.
4. You’re being outpaced by your competitors.
Everyone needs to put their best foot forward at a trade show, and for some brands and companies, it’s vital to look like a leader. The size of your booth, the quality of the design, the general impression it makes on the show floor speak volumes to attendees before they ever set foot in your space. If you really do appear smaller and shabbier than the competition, it might be time to step up your game and leave them with booth envy.
5. You need more flexibility.
Your trade show exhibit was created around a certain set of activities, but now you want to shake things up and try something new. If your current design makes this all but impossible, then look into something that gives you more options. A good designer can help craft a space that allows you to evolve year after year.
Want to see what one of our clients did to combat booth envy? Check out what MPG and IGE did for Crest + Oral-B.
The new Crest + Oral-B Experience debuted at the American Dental Association convention in New Orleans, and it’s getting rave reviews!