Trimble Agriculture wanted Farm Progress 2015 visitors to know about the full breadth of its solutions, not just the guidance and steering products for which the company is famous.
So Trimble asked MPG to create a live presentation to kick off its booth experience, demonstrating how Trimble technology helps farmers and advisors make the most of their equipment, their relationships, and their data.
Our back-to-back presentations, titled “Expect More with Trimble,” gave visitors a basic understanding of Trimble’s many solutions, plus a deep dive into Connected Farm software, which brings data from those solutions together into one place.
Complementing our professional presenters were MPG brand ambassadors, who welcomed visitors, directed traffic and helped answer questions.
Farm Progress was the latest in a series of successful Trimble shows MPG. In our first three conventions, Trimble well exceeded the goal it had set for itself, bringing in more than 1,000 new leads with the help of our brand ambassadors.
Ashley LimogesEvent Coordinator / Trimble
The MPG team pulled our marketing materials into one memorable message. Then, they delivered a great experience at the booth. The professional presenters set the stage for our representatives to have meaningful conversations with visitors. And the brand ambassadors made sure everyone felt welcome. As a result, we had increased booth traffic, which led to new customers and higher post-show sales. We felt like we were in great hands.