Swiffer

When Swiffer needed to introduce a new product to flooring professionals, they turned to MPG.

From a custom booth with eye-popping graphics to interactive presentations, our team has helped Swiffer stand out at industry events such as the National Wood Flooring Association Expo and The International Surface Event.

We’ve been with Swiffer since its first foray into professional trade shows. Their goal: Build relationships, earn recommendations, and spread the word that Swiffer is safe on all surfaces.

Our presentations and demos prove Swiffer WetJet’s safety on wood floors, while showcasing features developed based on feedback from flooring experts and consumers. Many said they’d had their minds changed, and brand team members have raved about MPG’s work furthering Swiffer’s reputation within the wood industry.