Swiffer at NWFA

MPG helped Swiffer introduce a new product to flooring professionals at the National Wood Flooring Association’s 2018 Expo.

Our live presentations and demos proved Swiffer WetJet’s safety on wood floors, while showcasing features developed based on feedback from flooring experts and consumers.

This was Swiffer’s first foray into professional trade shows. Their goal: Build relationships, earn recommendations, and spread the word that Swiffer is safe on all surfaces.

More than 400 people visited the custom booth to experience the new product, which will be available in the summer. Many said they’d had their minds changed, and brand team members expressed appreciation for MPG’s work furthering Swiffer’s reputation within the wood industry.