P&G Global Oral Health

MPG brought its international capabilities to bear for P&G Professional Oral Health’s global team by creating and producing live presentations for FDI World Dental Congress shows in China, the United Arab Emirates, and Stockholm, Sweden.

For the China show, MPG created two versions of our presentation—one in English and one in Mandarin. Our responsibilities also included hiring Mandarin- and English-speaking presenters and hosts.

The next year, MPG traveled to Dubai. This interactive presentation incorporated a key thought leader, who discussed the benefits of motivational interviewing, as well as several actors portraying patients facing everyday oral health challenges. It served two purposes: to encourage dental professionals to educate their patients and to solidify Crest and Oral-B as the complete solution for their oral care needs.

Kerry Stone

Assistant Brand Manager / Procter & Gamble

"MPG was an essential partner that helped make the Crest Oral-B booth exceptionally successful at the 2006 and 2007 FDI World Dental Congresses. As the most popular activity at our booth, the theater presentation (managed by MPG) educated dental professionals about our products in an engaging and persuasive fashion."