Tide, Downy & Bounce

Fabrics are in contact with skin 24/7. So when Tide, Downy and Bounce wanted to educate doctors about how their products benefit patients with sensitive skin, they turned to MPG.

Our team created live demonstrations to share at events including the American Academy of Dermatology meeting and the American Academy of Pediatrics National Conference and Exhibition.

Through hands-on activities, side-by-side comparisons and sampling, MPG product specialists showed physicians how Tide Free & Gentle is mild on sensitive skin while providing a superior clean.

In addition, MPG produced an evening session at AAD where P&G fabric care scientists shared their latest research. The goal: give doctors a reason to recommend—not just Tide Free & Gentle, but an entire “free” regimen, from cleaning to fabric softening to static control.