Fitness guru Jillian Michaels inspires people to improve their health by changing their lifestyles, and with MPG’s help, she delivered a similarly inspiring message to dental hygienists on behalf of Crest + Oral-B.

Jillian was the key speaker at a series of events aimed at helping hygienists motivate their patients. Using examples from her work with weight-loss clients, Jillian provided tips on how hygienists could empower their patients to make positive changes to their oral care routines and their overall health.

MPG handled all production logistics for the “Inspire Change” events, including scenic design, room décor and on-site coordination of lights, sound, video, PowerPoint and crowd flow. After Jillian’s presentation, hygienists were directed to stations where MPG professional hosts delivered product demos.

“Inspire Change” launched at the American Dental Hygienists’ Association meeting in Albuquerque, New Mexico, and was repeated in Chicago at RDH Under One Roof. Due to its overwhelming success, subsequent events took place San Antonio, Boston, Atlanta and Anaheim.