With influential bloggers descending on San Diego for the 2011 BlogHer convention, Procter & Gamble wanted to highlight the many ways P&G products make home life easier. MPG made that possible with the “Home Away From Home” – a 50 x 50 booth resembling a chic and sunny California-style house. Each room featured activities spotlighting P&G brands such as Swiffer, Cascade, Puffs, Pringles and Febreze. The home was made entirely of sustainable materials in keeping with P&G’s green mission and provided a warm, welcoming place where more than 3,000 bloggers could experience P&G products.
In addition, MPG handled the décor for P&G’s Life Well Lived Day which kicked off the blogging convention. From a poolside spa party featuring P&G beauty brands to a back-to-school-themed Bounty display and a relaxing, aromatherapy environment for Puffs and Charmin, we created areas where bloggers could interact with P&G brands in surprising ways.
MPG also helped design a special area where bloggers could turn in swag they’d received at the convention and either swap it for other items or donate for recycling. The Swag Exchange helped demonstrate P&G’s commitment to sustainability and allowed bloggers to get the most out of the samples and other gifts they received at the convention.
Anne WestbrookExternal Relations / P&G US Operations
"We knew we could count on the MPG team to create engaging, beautiful and green environments while staying within budget and making sure there were no surprises along the way. MPG’s creativity, communication and ability to coordinate with so many different brands and agencies made P&G's Home Away from Home at BlogHer a real success."