With influential bloggers descending on San Diego for the BlogHer convention, Procter & Gamble wanted to highlight the many ways P&G products make home life easier. MPG made that possible with the “Home Away From Home” – a 50 x 50 booth resembling a chic and sunny California-style house. Each room featured activities spotlighting P&G brands such as Swiffer, Cascade, Puffs, Pringles and Febreze. The home was made entirely of sustainable materials in keeping with P&G’s green mission and provided a warm, welcoming place where more than 3,000 bloggers could experience P&G products.

In addition, MPG handled the décor for P&G’s Life Well Lived Day which kicked off the blogging convention. From a poolside spa party featuring P&G beauty brands to a back-to-school-themed Bounty display and a relaxing, aromatherapy environment for Puffs and Charmin, we created areas where bloggers could interact with P&G brands in surprising ways.

MPG also helped design a special area where bloggers could turn in swag they’d received at the convention and either swap it for other items or donate for recycling. The Swag Exchange helped demonstrate P&G’s commitment to sustainability and allowed bloggers to get the most out of the samples and other gifts they received at the convention.