For companies considering a new trade show booth, the time has never been better. That’s because the U.S. Government recently passed new legislation that lets businesses fully expense in 2011 the cost of capital equipment.

What does this mean? Instead of depreciating the cost of a new booth over several years, companies can write off the full purchase in 2011. The result? You get most of the tax benefits of investing in new exhibits now, giving you more working capital up front.

It’s all part of an effort to boost job creation and keep the economy energized. For companies that routinely appear at trade shows, it can mean making a splash with a new custom-designed booth—one that you own.  It also can mean added cost savings in updated, lighter-weight exhibit structures that lower operating costs and increase flexibility.

Moening Presentation Group (MPG) and our design partner, InterGlobal Exhibitions (IGE) Group, have already helped a number of brands and companies take their trade show presence to the next level with new booths that combine award-winning design with expert messaging, plus a commitment to sustainable materials and practices. You can see some examples of that work right here.

The new legislation provides for full expensing of new property eligible for bonus depreciation, including exhibits, which are placed in service between Sept. 9, 2010 and Dec. 31, 2011. So the clock is ticking! Consult with your tax advisor to learn more about bonus depreciation, then call MPG to discuss how we can start designing your new booth today!