In today’s world of 24/7 connectivity, a company’s trade show activities no longer represent one-time opportunities to deliver messages and make contacts. Now, more than ever, they offer the chance to build relationships that can last long after the convention has ended.

Incorporating digital tools into your trade show strategies can add a whole new dimension by engaging members of your target audience in an ongoing conversation. MPG has been doing this with some of our key clients, helping them get more out of their convention investments by reaching out to prime prospects before the event, enhancing the attendees’ experiences at the venue, and then continuing to connect with those attendees long afterward.

Using a combination of personalized direct mail and digital marketing, we draw attendees online where they can register for special VIP events, enter for the chance to win prizes onsite, and opt-in for future communications. Often, these opportunities are tied to attendees providing simple data that helps our clients get to know and serve them better in the long run.

Traditional pre-show email and direct mail response rates hover around 1-2%, but with personalization, response rates can go up to 10%. Trade show attendees tell us the personalized outreach, VIP booth treatment and meaningful interaction after the convention make them feel special. And your company can enjoy a treasure trove of data you can use to build relationships and increase sales, seamlessly.

These days events take place in many dimensions at once, and the connections that happen there can be rich and long-lasting. We’re excited to be using the latest tools to help enable those connections and can’t wait to see where they’ll take us next.

For more information on how we can help you integrate personalized digital marketing into your next event, visit our website, www.moeningpresentations.com.