Live Presentations

Must Haves for Successful Trade Show Presentations

Our team just returned from the 2012 American Academy of Dermatology meeting where, once again, we helped P&G engage with doctors and key influencers whose recommendations are crucial to the company’s beauty and grooming brands.

We’re always proud of our work at AAD, and this year’s success reminded us again how a live presentation—correctly and expertly executed—can make a company the star of the trade show floor. P&G for Dermatologists was packed from start to finish, while attendance lagged at competitors’ booths.  And derms walked away with a full message about how P&G is a leader in science and a partner in solutions, thanks to an experience that included a main presentation detailing key products, a pre-show exploring P&G’s scientific heritage, and a demo experience that gave dermatologists a deeper dive.

What is an effective presentation? Here are some must-haves:

A Compelling Script – There’s an art to weaving science, research and (often multiple) product messages into a presentation that’s credible and interactive.  You’ve got to hold the audience’s attention and set a fresh, conversational tone.  A professional writer knows how to hit the sweet spot combining optimal timing with a balance of hard science, entertainment and audience engagement.

Eye-catching Visuals – High-quality images, video and graphics are a must for effective presentations.  We can work with clients to make the most of existing assets, or we’ll shoot our own to ensure that they look great on the show floor. Many of our presentations use multi-source video, but we are equally adept at weaving great assets into platforms such as Keynote and Prezi.

Professional Presenters – For a truly effective presentation, you need world-class talent to deliver your message. Professional presenters know how to take a great script and make it sound natural, conversational and engaging. At MPG, we put prospective presenters through a rigorous audition process, then hire only those we know will connect with our clients’ unique audiences.

Variety – Nobody wants to sit through a dry lecture, so shake things up by incorporating testimonials, interviews and interesting themes and transitions. Look for as many ways as possible to get the audience in on the action. You want the experience to be memorable, so work in simple messages with taglines and calls to action that stick with peoplelong after they’ve walked away.

An Element of Surprise – We’ve got a ton of tricks up our sleeve—technical “wows” that leave audiences asking “how’d they do that?” It’s all in the name of keeping peoples’ interest, but we never indulge in whiz-bang tactics for whiz-bang’s sake.  Everything we do helps tell our client’s story; if it doesn’t, then it ends up on the cutting room floor.

Optimal Timing – Tradeshow attendees have limited time and attention spans. Keeping the presentation to 8 minutes or less ensures they will retain more of your message. It also helps ensure they’ll spend more time  engaging in other booth activities and talking to your sales representatives.

A Great Support Team—If your presentation is top-notch you won’t need much help keeping your theater full, but a team of professional hosts can help gather crowds, pulse them into the seats and make sure everybody has a great experience.

Giveaways/Samples – Let attendees know you value and appreciate their time by offering product samples or another giveaway tied directly to your message or theme.

Whatever your objectives, an engaging trade show presentation can significantly increase traffic flow, message retention and sales. And who doesn’t want that?

Finding Top Talent for Your Trade Show Presentations and Corporate Events

???????????????????????????????Corporate events and trade shows are one place where the messenger is just as important as the message.  When competition gets fierce and setting the right tone is vital, a good presenter can make all the difference in building brand equity, establishing credibility and—most important—forging connections.

When selecting talent for live presentations, it’s important to go beyond video clips, websites and resumes. At Moening Presentation Group, we always meet prospective new talent for an in-person audition and interview, so we can see for ourselves how the person will do in front of an audience and whether we’ll work well together.

Here are some other criteria to consider when hiring the people who will be your face and voice of your brand:

  • Are they ear prompter experts? If your presentations are tightly timed, coordinating live action with video, then you don’t want your presenters to wing it. Make sure they demonstrate proficiency with an ear prompter before you bring them on-site.
  • Are they warm and relatable? Whether talking hard science or chatting about a consumer brand, a good presenter should be able to take a script and make it sound natural.
  • Will they behave like professionals on- and off-stage? Your presenters are a reflection of you and your brand; you should be able to count on them to be at their best from the moment they arrive in an event city until it’s time to pack up and go home.
  • How are they at being a team player? Are they willing to take direction and go the extra mile, helping with crowd gathering and recognizing potential hot leads?
  • How’s their energy? The trade show floor is not for wimps. Presentations can run several times an hour and you should expect every last one to look, feel and sound like the very first.

Hiring the best talent isn’t easy, especially when you consider that you’re selecting someone to represent you in front of hundreds, perhaps thousands of people. MPG has a roster of professional presenters who have proven themselves the best in the business. If you have a project that requires superior talent, get in touch with us. We’d love to put their expertise to work for you, because your message deserves nothing less!

Personalized and Powerful: Digital Marketing at Live Events

In today’s world of 24/7 connectivity, a company’s trade show activities no longer represent one-time opportunities to deliver messages and make contacts. Now, more than ever, they offer the chance to build relationships that can last long after the convention has ended.

Incorporating digital tools into your trade show strategies can add a whole new dimension by engaging members of your target audience in an ongoing conversation. MPG has been doing this with some of our key clients, helping them get more out of their convention investments by reaching out to prime prospects before the event, enhancing the attendees’ experiences at the venue, and then continuing to connect with those attendees long afterward.

Using a combination of personalized direct mail and digital marketing, we draw attendees online where they can register for special VIP events, enter for the chance to win prizes onsite, and opt-in for future communications. Often, these opportunities are tied to attendees providing simple data that helps our clients get to know and serve them better in the long run.

Traditional pre-show email and direct mail response rates hover around 1-2%, but with personalization, response rates can go up to 10%. Trade show attendees tell us the personalized outreach, VIP booth treatment and meaningful interaction after the convention make them feel special. And your company can enjoy a treasure trove of data you can use to build relationships and increase sales, seamlessly.

These days events take place in many dimensions at once, and the connections that happen there can be rich and long-lasting. We’re excited to be using the latest tools to help enable those connections and can’t wait to see where they’ll take us next.

For more information on how we can help you integrate personalized digital marketing into your next event, visit our website, www.moeningpresentations.com.

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