Winter is over, and many of us are wrapping up a successful trade show season. Now is the perfect time to review your exhibits and related events. Could they be fresher, more efficient, and more relevant to your audience?
Spring cleaning doesn’t have to mean an overhaul. Just make sure you’re getting the most out of every piece in your program, starting with clearing out clutter. Keep an eye out for:
Meaningless Jargon – Everyone offers an innovative, cutting-edge solution. And these overused terms are classic examples of “telling” rather than “showing.” We might not be able to trim all of these filler words out of presentations, graphics and related materials, but we can be mindful of falling back on them when a richer, more precise story could be told.
Cluttered Messaging – Are your presentations too long? Graphics laden with copy? Can a visitor look at your booth and immediately tell what you do or sell? Streamlining, shortening and creating areas of clear focus will create a more enjoyable experience for your guests, not to mention a more successful showing for your company.
Pieces that Aren’t Pulling their Weight – Do you have monitors that have gone ignored? Are there touchscreens no one touches? Consider working neglected technology into a demo. Or, transform dead spaces into a presentation area.
Shows that Aren’t Showing a Return – Most of us have at least one convention or trade show that seems to require more energy than it’s worth. If you trimmed it from your schedule, would it free up time and budget that could go toward shows that really improve your bottom line?
Now that you’ve cleared out some dead weight, it’s time for the next step: sprucing up. How can you give your program a fresh face without re-doing everything?
Fix wear and tear. If your exhibit house hasn’t done this already, have them repair scratched paneling, scuffed corners, dingy carpeting and other damage caused by months on the road.
Update graphics. Strategic re-skinning can give your booth a whole new look. Or focus on a few of your most impactful graphics to make branding more cohesive, freshen your messaging, and better showcase featured products.
Add interactivity. Bring your story to life with a live presentation. Let visitors experience your product with a hands-on demo. Find ways to work human interactions into your booth, vs. passive videos and displays. Even the small step of hiring professional hosts to welcome visitors to your booth will set you apart and set the stage for a better, fresher experience.
For more ideas on updating your booth without breaking the bank, contact us. A live presentation may be the key to breathing new life into an existing exhibit.