Advocating For Our Industry – Bringing Back B2B Events and Jobs

Socially distanced audience at the Together Again Expo

The past five months have been hard on the live events industry. An estimated 6.7 million jobs have vanished as Covid-19 forces the cancellation of conventions and meetings. The economic impact to cities is also grave as hotels, restaurants and other hospitality businesses lose customers.

Our clients are in a less-than-ideal spot, too. We’re seeing and hearing that digital experiences, while a great stopgap, aren’t providing the same connection, awareness and ROI that come with in-person events.

The good news is that safer events are possible and starting to happen around the world, led by innovative professionals dedicated to ensuring the safety of attendees, exhibitors and staff.

Our industry is resilient and innovative. We know the fight against Covid-19 will be a marathon. In order to lead with hope, we’ll need to work together to educate our local, state and national leaders, as well as other decision makers, about the benefits and needs of the live events industry.

B2B Does Not = Mass Gathering

In her Summer 2020 update, Cathy Breden, CEO of the Center for Exhibition Industry Research, says exhibitions in the U.S. are categorized as mass gatherings rather than controlled environments.

As we saw at the Together Again Expo in Orlando, meetings and conventions are nothing like festivals, concerts and other events that are lumped into the “mass gatherings” category. With limited capacity, masks and temperature-check requirements, mandated traffic flows and constant sanitation, they absolutely are controlled environments. This is a message our legislators need to hear loud and clear.

Face-to-Face is Vital to Business Success

Breden also had some enlightening insights during the State of the Industry panel at the Expo. Within the consumer sentiment surveys she’s reviewed is a “pent-up demand for a return to live events.”

“Exhibitors have told us they’ve lost leads and sales opportunities, not having the ability to build brand awareness they’re accustomed to at live events, and a difficult time in maintaining and building the types of relationships with current customers and prospects (that they could face-to-face). And of course many companies launch new products into the world at live events.”

Safe Gatherings Are Possible

The Together Again Expo demonstrated how a convention can operate safely. Just prior to that, an estimated 12,000 parents coaches and kids participated in the 2020 AAU Junior National Volleyball Championships in Orlando. Reports are that there were no positive Covid tests after that event.

Many organizations have written guidance on how to safely and effective return to events. And some countries have started exhibiting again.

Raise Your Voice

Whether you’re an event professional or marketing manager, we need to educate legislators and political leaders about the impact of live events and the need to support them through financial stimulus, tax credits and other initiatives that help the business event ecosystem.

Talk to your elected officials. Do your homework on the issues before Congress. Take action!

Here are just a few of the organizations and initiatives that are advocating for our industry.

Exhibitions Mean Business

Go Live Together

Events Industry Council

Lead With Hope

2019 was our industry’s best year ever. With collaboration and creativity, we can return to that kind of success.

According to David Dubois, president of IAEE, China’s event industry is stronger than it was pre-virus. He expects parts of the U.S. to start slowly ramping up in early September followed by parts of Europe.

And Karl Ely, Vice President and Publisher at ASAE & The Center for Association Leadership, says the digital events so many companies are turning to now come with a “silver lining” in that they’re drawing in people who will be more open to attending live events later.

As companies and attendees grow more comfortable with gathering again, it’s up to us to model what safety and success look like. The precautions and protocols we develop now will only help us be better prepared to face the next crisis, whatever it might be.

To discuss how our MPG team can help you get back to in-person events, contact us.

Innovating for Safety: Returning to Exhibits and Presentations

Stage at the Together Again Expo

If 2020 has taught us anything, it’s the importance of flexibility and innovation. As Covid-19 continues to challenge marketers, we’re talking with our clients about how they can adapt to safely exhibit and sponsor events at meetings and conventions once again.

The reality is that Covid will be with us for some time. And while digital events have been a great pivot for these early months, we’ve heard and experienced a “pent-up demand for a return to live events.”

Those were the words used by Cathy Breden, CEO of the Center for Event Industry Research, at the Together Again Expo in Orlando as she described the consumer sentiment surveys she’s been reviewing.

“Exhibitors have told us they’ve lost leads and sales opportunities, not having the ability to build brand awareness they’re accustomed to at live events, and a difficult time in maintaining and building the types of relationships with current customers and prospects (that they could face-to-face). And of course many companies launch new products into the world at live events.”

Every business is different. Companies must make the call whether to attend and/or exhibit at conventions and meetings. In many cases, those decisions are driven by things like travel restrictions to and from destinations, as well as quarantine requirements upon return home.

But it can be done. And we are excited about the creativity and commitment to safety shown throughout the industry. When it comes to individual exhibits and presentations, the experts on our team are planning to:

Cut Down on Crowds – Reducing capacity within tradeshow booths is vital, and organizations like the Global Biorisk Advisory Council have issued guidelines to help ensure each person can have 6 feet of space around them at all times. At MPG, we’re reviewing current booth layouts and expectations to determine how best to keep visitor count at the “sweet spot” of reaching as many as possible while maintaining social distancing.

Make Traffic One-Way – MPG has always advocated experiences that have a distinct journey, including a well-defined beginning and end guided by friendly ambassadors who keep things flowing smoothly. Traffic control and pulsing is one of our areas of expertise, and we anticipate utilizing it even more in the coming year.

Design for Distancing – Overt and subtle cues help visitors stay in their own zones. Seats in our presentation theaters will be spaced six feet apart. Furniture can be placed strategically to encourage distancing. And touches like drapes, plants and lighting can help create a warm, welcoming atmosphere.

Go Touchless – At a time when touchscreens, games and other high-touch interactives could help spread disease, live presentations are going to shine. They’re a great way to deliver a complete message and engage your audience safely and succinctly. At the end of the experience, rather than handing out sample bags, consider giving a code visitors can enter digitally to get samples sent to them.

Give Branded Masks and Safety Swag – Our MPG team sees this as an opportunity for our clients to transform their visitors into walking advertisements.

Dividers, Partitions and Shields, Oh My! – In areas where people will be in close contact, we’ll use transparent partitions to provide extra barriers. We also are considering a transparent panel between our presenters and audiences.

Re-imagine Panels and Presentations – Space chairs and podiums six feet apart. Instead of a shared mic, use individual mics or a boom. Participants should wear masks unless they’re speaking. And instead of a large panel, consider pre-recording the conversation on a platform like Zoom, then playing it back live.

Sanitize and Sanitize Again – While each venue should have services and guidelines for disinfecting surfaces and air, plan and stock up for your own cleaning protocols as well. At MPG, we already know we’ll be disinfecting our presentation theaters after every show. It not only reduces germs, it provides an added sense of confidence that we’re taking care of every detail to help keep visitors safe.

For the time being, these are “the new norms of face-to-face engagements.” But with a few modifications, we can still provide a great experience. To discuss how you can create a safer exhibit at your next convention or meeting, contact us.

Safer Conventions and Meetings: Glimpsing the Future and Gaining Hope

A socially distanced general session at the Together Again Expo

Conventions and meetings are coming back: That’s the message we heard loud and clear at the Together Again Expo in Orlando. In some parts of the world, re-openings already are happening. But they will look and operate differently—at least until Covid-19 is no longer such a threat.

The Together Again Expo was designed to showcase how an event can enable those all-important face-to-face connections while helping ensure the safety of all involved. Masks: check. Temperature checks: er… check! Staying 6 feet apart? Double check. Yes, it’s possible!

Exhibitors and attendees demonstrated best practices while sharing new smart technology and services in the arena of social distancing and elevated wellness and safety. In many ways, we experienced the convention of the future.

So what does that look like? Today’s post looks at the big picture, while our next one explores individual booths, presentations and meetings.

#1 – Partnerships and Planning are Key …

… With Health Officials – In May, the Global Biorisk Advisory Council, a Division of ISSA, the worldwide cleaning industry association, introduced its GBAC STAR™ facility accreditation program on cleaning, disinfection, and infectious disease prevention. It provides “third-party validation that ensures facilities implement strict protocols for biorisk situations.”

The Orange County Convention Center, where Together Again was held, has the GBAC accreditation, and many other venues either have or are working on getting it. Together Again organizers also walked through with their facilities and plans with the Florida Department of Health.

One other innovation we heard about was medical concierge services, which can provide 24/7 advice and resources to event participants.

… With the Hospitality Infrastructure – Everyone traveling to an event needs to feel safe from the plane to the hotel to the places they eat and the transport they take to meeting/convention sites. Airports, hotels and other service providers should be implementing their own safety procedures and seeking third-party verification such as the GBAC accreditation.

#2 – The Basics are Essential.

Masks and Temperature Checks Mandatory – At Together Again, participants received branded masks, and those who passed the temperature check were given an “I’m cool” sticker to wear.

Social Distancing For All – In addition to design that encouraged the standard “6-feet-apart” rule (more on that below), ambassadors roamed the area to remind people to keep their distance as they conversed and interacted.

Sanitize, Sanitize, Sanitize! Everywhere we looked, staff were wiping down surfaces and using electrostatic sprayers and other disinfecting methods. New technologies were also on display, not only to clean but to instill confidence in participants.  

#3 – The Guest Experience Has Been Reimagined.

Lower Capacity Lowers Risk – Future trade show floors will have fewer people, with entry perhaps limited alphabetically by time of day.

Traffic Flows Flow Differently – One-way traffic and wider  aisles reduce crowding and allow for social distancing.

Central Session Spaces Replace Breakout Rooms – The biggest change we saw was a central staging area where general sessions and breakouts alike take place. Seats were positioned six feet apart, and one design concept showed each with its own desk, storage area and power so attendees could create their own self-contained “pods.” This arrangement may mean fewer breakouts, or repeating sessions to maximize attendance, but it reduces traffic moving from room to room and avoids putting people into smaller enclosed spaces.

Other, bigger-picture ideas were discussed, too.

For example, organizations may hold more regional and local events vs. single big conventions so attendees don’t have to worry about air travel and/or quarantining upon their return home.

And of course, the “hybrid” experience we’ve all been hearing about is here to stay. Even when Covid-19 is no longer a major threat, allowing people to experience at least some of an event digitally from home can actually build attendance for future in-person events by building awareness and interest.

With all of these protocols in place, we heard many Together Again Expo attendees say they felt more comfortable there than they did at their local grocery store. It’s a testament to our growing hope and confidence that with collaboration, creativity and conscientious attention to detail, we can bring back live events sooner rather than later.

To discuss how you can safely host and participate in live events, contact our team.

 

Together Again: What Re-Opening Live Events Could Look Like

Together Again Expo in Orlando

Last week we did something we haven’t done since February—we attended an in-person convention. It felt wonderful and a bit odd. In the five months since Covid-19 forced the cancelation of live events around the world, we’ve grown used to experiencing them virtually. But screen fatigue has shown us that nothing can replace face-to-face interaction, and we’ve eagerly awaited the time when we could all be together again.

It just so happens that Together Again is the name of last week’s expo, organized by a group of intrepid industry pros who wanted to explore and showcase how live events can safely re-open. More than 1000 people gathered at the Orange County Convention Center in Orlando for a day of sessions and exhibits showcasing everything from state-of-the-art disinfecting to design for social distancing. Masks were mandatory. So were temperature checks. We found it hopeful and enlightening.

Why did we attend? Because, frankly, live events are an essential part of our livelihoods and those of others who provide services, goods and talent tied to tourism and conventions. An estimated 6.7 million jobs have been lost in the events industry this year.

But live events also are important to our clients. While everyone has made the “pivot” to digital (Another 3000 people participated in Together Again Expo’s live stream), we are hearing anecdotally and seeing in real time how virtual events can’t replicate the live experience. In a State of the Industry panel, Cathy Breden, CEO of the Center for Exhibition Industry Research, said in all of the consumer sentiment surveys she’s seeing, brands are reporting that they’ve lost leads and sales opportunities, as well as the ability to build awareness and relationships that they were accustomed to at live events.

Time and again during last week’s expo, participants asked the question: Is it too soon? Covid cases are still climbing, so should anyone be gathering for something as big as a convention?

As one panelist put it so eloquently, we are industry leaders, and leaders take risks. Someone has to go first.

Because live events won’t come back all at once, but they will come back. Some parts of the world are already seeing a return. And fighting Covid-19 is a marathon, which means the way we operate will be different for quite a while. We all need to be prepared to usher in the “new normal,” because while we want to get back to gathering and making money, the safety of attendees, exhibitors and staff is the most important consideration of all.

Over and over, this is the message we heard last week: We can do it if we work together.

Our team learned a lot at the Together Again Expo, and it gave us a lot of hope. In the next few days, we’ll be sharing more details and thoughts on safely reopening live events. We also welcome your questions and ideas. If you’d like to chat about how you can safely get together again, then contact us.

Six Tips for Effective Virtual Presentations

A woman giving a virtual presentation

“The wise adapt themselves to circumstances, as water molds itself to the pitcher”

 – Chinese Proverb

If we could pick one theme for 2020 so far, it would be “adapt.” COVID-19 has forced us to change how we approach nearly every aspect of our lives. For many, that’s meant moving events that would normally be live into a virtual space.

After a couple of months online, it should be obvious that nothing can replace the live experience. The yearning we all feel to get back to socializing and gathering tells us that interacting face-to-face is a deeply human need. And for that reason, we’re confident in the bright future of live events. When we are able to safely come together again at conventions, meetings and other venues, enthusiasm for these in-person interactions will translate to even better ROI.

Until then, virtual events are a way of adapting—a stop-gap that allows engagement to continue and investments to be salvaged. There are benefits to be sure: one is ease of tracking and measuring results. Even when live events return, experts think online components will stick around.

For now, many are still figuring out best practices for pivoting to virtual. If you find yourself presenting in front of your computer screen instead of a live audience, you might be nervous. The good news is that the fundamentals of a great presentation have not changed. With some adaptations, you can still engage your audience and make your message memorable.

Shorter is (Even) Better – Our running-time rule for live presentations is ten minutes at most. Attention spans are even shorter online. Shoot for eight minutes or less. For a crisp, compelling message, a good script writer is your best friend. Or consider an interview format with a professional moderator. Conversations hold attention better than long monologues.

Practice is (Even More) Important – Plan at least two rehearsals on the platform you’ll be using. The first should be a dry run to ensure your equipment is working correctly. The second should be a dress rehearsal. Get used to not having live audience feedback. Make sure that elements like background and camera angles are correct (see tips below). This is your chance to make sure you look and sound your best, so make the most of it!

Know How to Present Yourself – Audiences are used to a more casual look online, but there are some fundamentals to keep in mind:

– Make sure your background is uncluttered, free of inappropriate materials, and not open to through-traffic. A branded backdrop could be a good option.

– Position yourself so your upper body is framed, not too close to the screen and not too far away.

– The camera should capture you straight on, not from below.

– Lighting is especially important. Go for natural light, but not behind you (for example, don’t sit in front of a window.) To mitigate lighting issues, consider investing in a ring light.

– Dress professionally. Casual may be acceptable, but a ratty t-shirt won’t cut it. Wear simple, plain- colored clothing, avoiding stripes and other patterns.

– Audio is more important than ever, so don’t rely on your computer’s microphone or a phone connection. Go for a USB computer connected microphone or directional mic, if possible.

– Be energetic! Without live audience interaction, and with a limited ability to move around, it’s easy to let your energy level droop. Stay upbeat.

Have a Plan B – Glitches are a common drawback to virtual experiences. Your technology may fail. Your internet may cut out. Expect these things will happen and come up with a strategy for every one. Short, pre-recorded content “pods” can fill unexpected downtimes. Or a professional host can keep your audience entertained with banter while you get back up and running. Work closely with your broader team and partners to share resources, troubleshoot and back each other up behind the scenes.

Consider Pre-Recording  – Pre-recorded video can minimize unexpected interruptions and tech issues. Rather than doing your presentation live, consider a “hybrid,” where your presentation is recorded, and you host a live chat alongside it.

Seek Out a Pro – To make the very best impression, you can’t beat a professional presenter. They’re skilled at making messages memorable no matter the venue or format, and you might be surprised how affordable they are, especially without expenses like travel involved.

Our team at Moening Presentation Group includes script writers, video editors, content specialists, and professional presenters and hosts—everything you need to make your presentation the best it can be. Contact us to talk about how we can help you shine – virtually today and live tomorrow.

Yearning – And Preparing For – A Return to In-Person Events

People at an event

Times like these can teach us a lot: What a precious gift good health is, the importance of family, how to be flexible when our work and personal lives are upended. One of the most visceral lessons we’re learning is just how much people need contact with other people.

Not on screens, but in-person, face-to-face, honest-to-goodness physical interaction.

Even our most introverted team members are yearning to get together with friends, barbeque with the neighbors, and shop for non-necessities at a crowded market. Can you imagine how great it will feel to go to a birthday party again, eat at a bustling restaurant, attend a baseball game or see your favorite performer live in concert with fellow fans?

When all is normal, it’s easy to overlook how important these experiences are. When we no longer have them, we realize how much we crave connections—not just looking at each other through the windows of our computers, but looking into each other’s faces without barriers.

It’s this craving that gives us hope, not just personally but professionally, as we look at the future of live events.

For those of us who make our living creating live experiences, our businesses are being challenged in unexpected and unprecedented ways. We went from full schedules and rosy outlooks to cancellations and uncertainty as gathering in large groups has become inadvisable and even prohibited.

We’re exploring ways to weather the storm, helping our clients continue connecting with audiences in all of the ways that are currently possible. And we’re working on ways to evolve once the prohibitions are lifted. Because when we reach the other side, we think live events will have new importance. People will be hungry to connect and learn and share experiences together.

We know things will look and operate differently. We are committed to creatively addressing challenges so attendees can enjoy experiences in ways that are compelling and safe. It’s not just important to our business and our clients, it’s important to us as humans. Because we predict that when in-person events start again, they will be even more meaningful now that we’ve experienced life without them.

For many, the world will never be the same. We send our heartfelt prayers to those who have lost loved ones to Covid-19. We send gratitude to the doctors and nurses who have cared for us and those we care about, to the workers who have helped keep stores stocked and essential services running. And we send love to you.

We hope you stay well, that you find the support you need—mentally, spiritually, financially, or all of the above. And we look forward to emerging from this experience with you, to evolving with our industry, and to serving our clients – and each other – better than ever.

 

Tips for Working From Home – From Our Team to Yours

Woman working from home

The coronavirus outbreak has people making changes most never imagined just a few weeks ago. For many of us, that means suddenly working from home. If you’re not accustomed to working from home, you probably have questions:

“How will I stay focused?”

“How do I avoid raiding my pantry, stuffing my face with snack food?”

“How can I keep from getting restless without human interaction?”

One way MPG has stayed “lean and mean” is by avoiding the overhead costs of a central office. All team members work from home. We collaborate online and by phone. We meet in person when we need to. And we love it!

Working from home can be an adjustment, but we’ve got 10 tips to make it smoother. And you might find you get more done, more efficiently, without the extra time it takes to shuffle to and from meetings, commute, and make small talk with your co-workers. You’ve got this!

#1: Maintain regular hours just like you would at an office. Don’t fall prey to the idea that you should be doing housework on top of your other duties. Save it for “non-work” time.

#2: Find a dedicated space away from distractions. Even better if you can set up an area that’s just for work. Going there will help you make the psychological switch from “home” to “office.”

#3: Dress for success. We know it’s tempting to stay in your bathrobe, but we actually are more productive when we’re dressed for the part.

#4: Start and end your day with a routine. Get in a workout or enjoy a cup of coffee before diving into the day’s tasks. Finish up by answering emails, then try to leave work at “work” and enjoy time with your family.

#5: Set ground rules for family members and friends. Just because you’re home, it doesn’t mean you’re available for every little thing. Unless it’s an emergency, let them know you’re “Do Not Disturb.” Got a partner not working from home who feels all the chores should now be done during the day? Refer them to our first tip. When you’re working, you’re working, not multitasking on laundry, too.

#6: Connect virtually. If you crave social interaction, then video chat and other virtual meeting solutions are the answer. While you’re getting your work-friend fix, you can…

#7: Hold each other accountable. Promise to get a certain number of tasks done, or work a certain number of minutes uninterrupted, before rewarding yourself with some social time or internet surfing.

#8: Plan/prepare meals ahead of time. To avoid grazing, pack your lunch like you would for the office. Also, shop with this new reality in mind. If you know you’ll be tempted with certain treats in the house, then don’t buy them!

#9: Take mandatory “move it” breaks. When you’re not moving around an office, walking to lunch, or taking the stairs in a building, it’s easy to become sedentary. Get out of your chair. Take a walk, stretch… set alarms to remind yourself every hour.

#10: Know you’re doing the right thing. Social distancing is stressful on so many levels, but it’s necessary to help keep each other as healthy as possible and avoid overwhelming our healthcare system. Life will return to normal, and you’ll be able to return to your regular work situation relatively soon. For now, take comfort in knowing you’re doing your part for the good of yourself and those around you.

Why You Need a Tradeshow Presentation in 2020

If your marketing plan includes exhibiting at trade shows, then you need a live presentation.

Why? Here are five reasons a trade show presentation, done right, can be one of your most effective tools for maximizing lead count and building relationships.

#1: It grabs attention – Even the most beautifully designed booth is a snooze-fest without something going on inside. Not everyone will feel up for a game, and touchscreens are so ubiquitous that few people find them exciting anymore. A presentation with an engaging theme, professional talent, and eye-catching visuals brings a little showbiz to your space. Put it in a prominent spot, and it signals to passers-by that you’re worth stopping for.

#2: It captures many eyes at once – Instead of only allowing a few people to participate, a trade show presentation engages a crowd, maximizing the number of people who can be a part of the experience.

#3: It communicates your full message – A good presentation combines storytelling with expert timing to make sure your audience hears and sees everything you want them to hear and see.

#4: It takes the pressure off your staff – With public speaking left to the pros, your people can focus on engaging one-on-one and closing sales. An effective tradeshow presentation helps qualify leads, ensuring that everyone you interact with knows the basics and is ready to go in-depth.

#5: It’s not as expensive as you think! Tradeshow presentations can be as elaborate as your budget allows, with video, multiple presenters—even turntables, flashy lights and musical numbers. But you can be just as effective with a compelling product demo, or a single presenter and some well-done Powerpoint slides.

Our MPG team can help craft just the right approach; contact us to talk about how we can bring the magic of live presentations to your 2020 marketing plan.

Trade Show Booth Design Tips: Floorplan First!

You’re investing in a new tradeshow booth, and it has to look stunning, drawing visitors from across a crowded room. It has to tell a story about your brand, products and services. It also has to make relationship building easy. After all, face-to-face marketing is the #1 reason to exhibit at trade shows, right?

Designing a new trade show exhibit can be exciting. But before you look at cool finishes and technologies, you should accomplish one important task that might not feel as fun: You have to get the floorplan right.

It isn’t glamorous. It can be time-consuming. But the payoff is a booth that delivers on your investment by really working for you.

It’s about storytelling. The floorplan lets you plot out how you want visitors to experience your content. Think about building their knowledge and interest as they make their way through your space.

It’s about flow. Design your space so people can move comfortably through it. Avoid bottlenecks, and eliminate confusion with clear entrances and exits. Ensure that gathering areas are big enough to handle peak capacity. Pro tip: Tape out the floorplan in a large room, and physically experience it to see how it feels and find unexpected traffic snarls.

It’s about creating a great experience for your audience. When visitors are comfortable, when they can tell an experience has been well thought-out, they feel taken care of.

It’s about setting your team up for success. Decide how you want your reps to interact with guests, then create spaces that facilitate. If you’re selling, for example, your floorplan might place your team at the end, after guests have had an opportunity to learn about your innovations. Or you might place huddle spaces strategically throughout the booth for one-on-one conversations.

It’s the foundation of a beautiful design. Stunning shapes, impressive tech, beautiful materials… all these will be layered onto of a core experience that can be enabled and enhanced by your designers’ creativity.

At MPG, we tell clients the floorplan is often the hardest part of the process. Once we get it right, our designers are free to work their magic, while we can be confident the final product will not only look amazing, but successfully deliver on our client’s objectives.

To learn more about how MPG can help design your next trade show booth, contact us today.

Make Magic by Expertly Mixing Education and Entertainment at Your Next Event

MPG hired a magician to help entertain dental hygienists at Crest + Oral-B's annual ADHA breakfast

How do you show 700 dental hygienists you appreciate them at 7:30 a.m.? By putting on a great show!

Crest and Oral-B attend the American Dental Hygienists Association’s annual conference to connect with hygienists and showcase all the ways that the brands support their profession. That’s because hygienists are vital to improving oral health, and they are major recommenders of oral care products.

Crest and Oral-B show their love by hosting a breakfast event that has become a “must attend” at the conference. It includes a healthy helping of product information and promotion for the brands’ Hygienist Proud program, but the key to success is an expert mix of education and entertainment. (For highlights, check out our video.)

If you’re hosting a VIP gathering and want to strike the right balance of fun and information, consider these tips:

Craft an Engaging Theme – It grabs peoples’ attention and opens the door for creative approaches to content. Our most recent ADHA breakfast featured a magician, so we created the tagline, “Supporting You and the Magic You Do,” then tied all elements to it.

Hire a Great Act – Taking a break for music, dance, a comedian or other entertainer not only makes the event more enjoyable, it can help with pacing. Have them perform one long set, or several shorter ones as intervals between more serious material.

Get an Experienced Emcee – A professional host can keep things moving, engage the audience, and put everyone from speakers to special guests at ease. Don’t leave this important role to someone on your team, no matter how great they are in front of a crowd. Trust us on this one, you need a pro.

Keep it Crisp – When developing your event script, try to keep the entire production under an hour. Be mindful of how long any single person or group is onstage. You want your audience to leave wanting more, not worrying they’ll be late to their next class or meeting.

Use Great Visuals – Hiring someone to create an event logo, a custom template, and even a few animations will pay off. Strive to keep a good variety of visuals onscreen at all times, from Powerpoint or Keynote slides to IMAG, which can be coordinated with your production company.

Speaking of which, MPG can help you engage, educate and entertain any audience. Contact us to chat about how we can make your next event a “must attend.”

 

Page 1 of 712345...Last »