P&G Global Marketing Summit
MPG is proud to have produced Procter & Gamble’s Buzzpoint meeting, which gathered brand managers from around the world to motivate them with an eye toward influencers in the marketplace.
MPG handled all aspects of this exciting event, including lining up speakers such as emcee Nick Clooney and producing a humorous opening video titled Influencer Eye for the Brand Guy. A spoof on the popular TV show Queer Eye for the Straight Guy, the video featured top P&G officers providing their tips on how to attract and engage key influencers.
Bryan McCleary
Associate Director, External Relations / Procter & Gamble"Buzzpoint was one of the most talked about global events at P&G in recent years. Originally planned for 300 people, the program MPG developed was so inherently buzzworthy that we had to move the venue to accommodate the 600-plus people who registered. The event itself was superb, creating an incredible experience for our global marketing organization, CEO, and top management. Word of mouth about the event spread throughout the industry, including a major article in Advertising Age."
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