For their second outing at the Natural Products Expo, 9 Elements and Tide built on the success MPG helped them achieve their first time around, creating a fresh, eye-catching booth that blended retail and science to show how their nature-inspired cleaning products not only do a great job, but are gentle to the earth.

We handled all aspects of the experience, including booth design and fabrication, and writing and staffing a live presentation detailing the benefits of 9 Elements along with how Tide is encouraging consumers to make laundry more eco-friendly by washing in cold water. Friendly brand ambassadors rounded it all out, engaging visitors with an invitation to follow up and learn more.