How do you show 700 dental hygienists you appreciate them at 7:30 a.m.? By putting on a great show!

Crest and Oral-B attend the American Dental Hygienists Association’s annual conference to connect with hygienists and showcase all the ways that the brands support their profession. That’s because hygienists are vital to improving oral health, and they are major recommenders of oral care products.

Crest and Oral-B show their love by hosting a breakfast event that has become a “must attend” at the conference. It includes a healthy helping of product information and promotion for the brands’ Hygienist Proud program, but the key to success is an expert mix of education and entertainment. (For highlights, check out our video.)

If you’re hosting a VIP gathering and want to strike the right balance of fun and information, consider these tips:

Craft an Engaging Theme – It grabs peoples’ attention and opens the door for creative approaches to content. Our most recent ADHA breakfast featured a magician, so we created the tagline, “Supporting You and the Magic You Do,” then tied all elements to it.

Hire a Great Act – Taking a break for music, dance, a comedian or other entertainer not only makes the event more enjoyable, it can help with pacing. Have them perform one long set, or several shorter ones as intervals between more serious material.

Get an Experienced Emcee – A professional host can keep things moving, engage the audience, and put everyone from speakers to special guests at ease. Don’t leave this important role to someone on your team, no matter how great they are in front of a crowd. Trust us on this one, you need a pro.

Keep it Crisp – When developing your event script, try to keep the entire production under an hour. Be mindful of how long any single person or group is onstage. You want your audience to leave wanting more, not worrying they’ll be late to their next class or meeting.

Use Great Visuals – Hiring someone to create an event logo, a custom template, and even a few animations will pay off. Strive to keep a good variety of visuals onscreen at all times, from Powerpoint or Keynote slides to IMAG, which can be coordinated with your production company.

Speaking of which, MPG can help you engage, educate and entertain any audience. Contact us to chat about how we can make your next event a “must attend.”