Our team is in high gear planning a video shoot at a client’s headquarters. It’s part of a new trade show experience we’re creating for a leading health care brand, and a big part of the job is making sure the shoot goes as smoothly as possible for everyone involved.
Video shoots require a smart use of resources. If you’re considering one for an upcoming marketing project, here are some tips for making it cost-effective while making the most of everyone’s time.
Before the Shoot
Schedule talent early. If the video will feature corporate leadership, researchers or thought leaders, build the shoot schedule around their availability. Getting on their calendar should be first on your to-do list.
Location, Location, Location! Your next priority should be nailing down where to shoot. Remember, the more locations, the more time for set-up and tear-down (and increased costs for your crew). Make sure to reserve extra space for crew breaks/lunch, hair and makeup, etc. Your agency will help you determine exactly what is needed.
Research and secure all necessary permits. If you’ll need special permission to use certain locations, make sure you’ve got that buttoned up. Get a crew list and make sure each person has the proper badges or credentials to be on the property.
Prepare your talent. Share scripts and storyboards well in advance to avoid on-set surprises. Be clear about wardrobe and ask them to bring several options, avoiding busy patterns. Consider a quick rehearsal before the shoot to increase comfort levels. Having a teleprompter at the shoot can help minimize takes.
Get it in writing. Ask your agency for a comprehensive shoot schedule that includes all relevant information in one place. Share this with any internal stakeholders so they’ll know what to expect the day of the shoot.
Be available. Someone should always be nearby with the authority to approve shots, script changes and other essential content. This person should also be a liaison to smooth the way if internal issues arise due to the shoot.
Be in control. Have a plan for keeping the shoot area quiet and free of random traffic.
Stay on schedule. Do your best to minimize delays and distractions. Remember, time is money!
Don’t bug the crew. Direct all questions and suggestions to the producer.
After the Shoot
Provide support materials pronto! High-res logos, animations and other artwork to be incorporated should be provided well in advance of the video edit.
Give feedback and approvals ASAP. When you receive edits to review, send back comments and/or approvals as quickly as possible to help keep the production on-schedule and on-budget.
Be comprehensive and clear. To save time and avoid confusion, make sure that feedback reflects all internal stakeholders. Send it in one comprehensive communication, if possible.
Whether you’re creating a sizzle reel or need video support for a major event, MPG offers full-scale video production services. Check out our capabilities and give us a call to chat about how we can help put your message in the spotlight.